Zoomio Review – European Marketing Automation Vendor
Today I had a meeting with a representative of Zoomio, a European marketing automation vendor that started in Denmark in 2002. I was curious to learn about their solution, because I’ve heard of Eloqua,...
View ArticleHubspot Review – SEO Optimization
IMPORTANT: Please read my new Hubspot Review, published in July 2010. The review below is outdated. Hubspot is the market leader in the category they invented: inbound marketing systems. They should be...
View ArticleAct-On Review: Demand Generation with Webinar Integration
Webinars are a proven way to generate and nurture leads. To make webinars logistics easier, I’d love to see a proper integration between Demand Generation systems and Webinar systems such as Webex...
View ArticleInfusionSoft Review – Great Marketing Tool for Small Companies
David Raab took a closer look at InfusionSoft and wrote about it today on his Customer Experience blog. I remember InfusionSoft mainly because of the convincing demo they have on their website: it...
View ArticleActiveConversion Review – SMB Lead Management
From Web Analytics to Demand Generation ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander). Therefore...
View ArticleReview of FormAssembly Form Builder
On this blog I primarily write about integrated Lead Management systems, rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing...
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