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Zoomio Review – European Marketing Automation Vendor

Today I had a meeting with a representative of Zoomio, a European marketing automation vendor that started in Denmark in 2002. I was curious to learn about their solution, because I’ve heard of Eloqua,...

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Hubspot Review – SEO Optimization

IMPORTANT: Please read my new Hubspot Review, published in July 2010. The review below is outdated. Hubspot is the market leader in the category they invented: inbound marketing systems. They should be...

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Act-On Review: Demand Generation with Webinar Integration

Webinars are a proven way to generate and nurture leads. To make webinars logistics easier, I’d love to see a proper integration between Demand Generation systems and Webinar systems such as Webex...

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InfusionSoft Review – Great Marketing Tool for Small Companies

David Raab took a closer look at InfusionSoft and wrote about it today on his Customer Experience blog. I remember InfusionSoft mainly because of the convincing demo they have on their website: it...

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ActiveConversion Review – SMB Lead Management

From Web Analytics to Demand Generation ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander). Therefore...

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Review of FormAssembly Form Builder

On this blog I primarily write about integrated Lead Management systems, rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing...

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